What Is the Difference Between the Terms "Marketing" and "Advertising

question 69

Essay

What is the difference between the terms "marketing" and "advertising"?

Explain how SCM supports strategic, tactical planning, and routine decision-making, with relevant examples.

Understand the various options for SCM software development and implementation.

Discuss the critical role of information in SCM and identify the three principal requirements for effective supply chain information.

Describe the evolution from traditional linear supply chains to integrated supply chain ecosystems and its benefits.

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Definitions:

Bar Chart

A graphical representation of data using rectangular bars to show the comparative size of various values.

Finding Stories

The process of uncovering interesting or newsworthy narratives for reporting, often requiring research, investigation, and creative thinking.

Visuals

Images, charts, and other graphical elements used to complement text or data and enhance understanding.

Line Graph

A type of graph that displays information as a series of data points connected by straight line segments, useful for showing trends over time.