Nike Has Used Michael Jordan to Create the Impression That

question 18

Multiple Choice

Nike has used Michael Jordan to create the impression that Air Jordan basketball shoes are superior to any other basketball shoes.Nike is attempting to

• A)differentiate Air Jordan basketball shoes from other types of basketball shoes.
• B)lower the marginal cost of producing Air Jordan basketball shoes.
• C)increase its profit by raising the price of Air Jordan basketball shoes.
• D)convince consumers that Air Jordan basketball shoes are no different from other basketball shoes favored by celebrities.

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Definitions:

Verbal

Relating to words or the use of speech in communication as opposed to non-verbal forms like gestures or facial expressions.

Written

Refers to the expression of language in a textual medium, through the use of characters or symbols.

Non-audible Communication

Communication that occurs through means other than spoken words, such as body language, facial expressions, or written texts.

Facial Expressions

The movements of the facial muscles that convey emotional states, intentions, or social information to others.