Firms Use Two Marketing Tools to Differentiate Their Products

question 128

Multiple Choice

Firms use two marketing tools to differentiate their products.What are these two tools?

• A)lobbying and word of mouth
• B)market research and demand estimation
• C)brand management and advertising
• D)consumer surveys and market experiments

Know the steps to customize Excel interface to add Power Pivot to the ribbon.

Understand how to use Power Pivot for data analysis.

Know the functions and their usage for financial calculations in Excel.

Understand Excel's capabilities for identifying and resolving formula errors and tracing cell dependencies.

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Definitions:

Bullying

Repeated negative behaviour that is directed toward one or more individuals of lower power or status and creates a hostile work environment.

Sexual Harassment

Behaviour that derogates, demeans, or humiliates an individual based on that individual’s sex.

Role Ambiguity

Refers to a lack of clarity about one's job duties, responsibilities, and expectations within an organization, leading to confusion and stress.

Job Resources

The physical, social, or organizational aspects of a job that help individuals achieve work goals, reduce job demands, and stimulate personal growth and development.