Identify and Define Each of the Five Listening Steps

question 57

Essay

Identify and define each of the five listening steps.

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Definitions:

Differentiate

To recognize or ascertain what makes something or someone different.

Positioning

The process of establishing a brand or product's identity in customers' minds relative to competitors, focusing on perceptions, impressions, and benefits.

Integrated Marketing

A strategy that combines different marketing methods such as advertising, sales promotion, and social media for a cohesive campaign.

Direct Mail

A form of marketing that involves sending promotional material directly to potential customers through mail.