Statistics About Audience Characteristics Such as Age and Cultural Background

question 52

Multiple Choice

Statistics about audience characteristics such as age and cultural background are referred to as .

• A)demographic information
• B)psychological information
• C)statistical analyses
• D)target audience

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Definitions:

Discretionary Product

A non-essential good or service that consumers may choose to buy when they have disposable income, often susceptible to economic fluctuations.

Shopping Product

A type of product that consumers buy after comparing quality, price, and style from different sellers.

Convenience Product

Goods or services that are readily available to consumers and require minimal effort to purchase, such as everyday household items.

Unsought Product

Describes goods or services that consumers do not actively seek out or necessarily think of buying until a specific need arises or they are directly marketed to.