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Targeted Advertising
A marketing strategy that involves placing ads based on the audience's characteristics, such as demographics, behavior, and preferences, to enhance effectiveness.
Sophisticated Analytics
Advanced analytical methods and tools used to interpret and gain insights from complex data sets.
Big Data
Enormous sets of data which, through computational analysis, reveal patterns, trends, and relationships, often concerning human behavior and interactions.
Crowdsourcing
The method of gathering data, insights, or materials by requesting input from a broad audience, often the online community.
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