Define What Is Meant by Business Correspondence and Give Three

question 38

Essay

Define what is meant by business correspondence and give three recommendations for writing effective correspondence.

Recognize the significance and impact of the Edelman Trust Barometer on understanding public trust in institutions.

Analyze the implications of companies engaging in social issue advocacy.

Describe the components that contribute to the construction of a corporate brand.

Identify the varying roles of C-suite officers in the management of corporate communications.

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Definitions:

Negative Reinforcer

An unfavorable event or outcome that, when removed after a behavior, increases the frequency of that behavior in the future.

Stockbroker

A professional who executes buy and sell orders for stocks and other securities on behalf of clients in exchange for a fee or commission.

Stress Level

This refers to the intensity of stress which is the physiological and psychological strain or tension a person feels in response to life's demands.

Primary Reinforcer

A stimulus that is inherently rewarding and satisfies a biological need, leading to an increase in the behavior that preceded it.