Examlex
All of the following are included in the social history except
Prospective Buyers
Individuals or entities that are potential customers, showing interest in purchasing a product or service.
Marketing Action
Any initiative or step taken by a company to promote its products or services, aiming to achieve specific marketing objectives.
Consumption Behavior
The study of how individuals make decisions to spend their available resources on various products and services.
Buying Power
The capacity of an individual or group to purchase goods or services, often related to their disposable income and economic conditions.
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