Discuss the Evolution of the Marketing Concept Through the Various

question 42

Essay

Discuss the evolution of the marketing concept through the various types of orientation.

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Definitions:

Cognitive Processes

The mental activities involved in acquiring, processing, and storing knowledge, including perception, memory, and thinking.

Consumer Behavior

The study of how individuals or groups select, buy, use, and dispose goods, services, ideas, or experiences to satisfy their needs and wants.

Dynamic

Characterized by constant change, activity, or progress.

External Stimuli

Any information or event from the external environment that can elicit a sensory, emotional, or intellectual response.