The Primary Value That a Marketer Expects to Receive from a Customer

question 170

Multiple Choice

The primary value that a marketer expects to receive from a customer in an exchange relationship is

• A) the price charged for the product.
• B) customer satisfaction.
• C) references to other potential customers.
• D) quality merchandise that meets expectations.
• E) few returns of the merchandise purchased.

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Definitions:

Chinese Yuan

The official currency of the People's Republic of China, often used in trade and valuation.

Devalues

The reduction in the value of something, especially a currency.

US Exporters

Companies or entities based in the United States that sell goods or services to customers in other countries.

Price Level

A median calculation of the present prices for a broad range of goods and services in the economy.