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When Ikea showcases rooms of furniture on its website, it lists each item in the room. However, if customers like all of the items, they can purchase them as a bundle. Which of the following aspects of the marketing mix is Ikea likely altering?
Bipolar Disorders
A mental health condition characterized by extreme mood swings, including emotional highs (mania or hypomania) and lows (depression).
Imipramine
A tricyclic antidepressant used to treat major depression, enuresis, and sometimes panic disorder.
Interpersonal Psychotherapists
Therapists specializing in a treatment form focusing on interpersonal relationships and mental health issues.
Beck's Cognitive Therapy
A form of psychotherapy developed by Aaron T. Beck that aims to identify and help change potentially self-destructive or unhealthy cognitive distortions and behaviors.
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