When DataComp Corp

question 59

Multiple Choice

When DataComp Corp., a producer of software, delayed the introduction of its new spreadsheet app to modify the package, its scheduled TV advertisements announcing the new product needed to be revised. In this case, a change in the ____ variable caused changes in the ____ variable of the marketing mix.

• A) distribution; promotion
• B) distribution; product
• C) product; price
• D) product; promotion
• E) promotion; price

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Definitions:

Hoover Administration

The U.S. presidential administration of Herbert Hoover, serving from 1929 to 1933, noted for its handling of the early stages of the Great Depression.

Tariff Rates

Tariff rates refer to the taxes imposed by a government on imported goods, affecting their price and ultimately impacting international trade.

Monetary Policy

Actions taken by a central bank, currency board, or other regulatory authorities to control the supply of money and interest rates in a country, aiming at managing economic growth and stabilizing the currency.

National Industrial Recovery Act

A 1933 U.S. legislation aimed at boosting economic growth by reducing unemployment and increasing purchasing power through regulations on wages, prices, and working hours.