Which of the Following Statements About Marketing Environment Forces Is

question 42

Multiple Choice

Which of the following statements about marketing environment forces is correct?

• A)They influence customers by affecting their lifestyles, standards of living, and preferences and needs for products.
• B)They do not influence customers' reactions to a firm's marketing mix.
• C)They fluctuate slowly and thereby create threats to a firm's marketing mix.
• D)They never fluctuate quickly.
• E)They do not influence the way a marketing manager performs certain marketing activities.

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Definitions:

Disadvantaged Groups

Populations that suffer from economic, societal, or educational deficiencies compared to the general community.

Caucasian

Refers to people of European, North African, or Southwest Asian ancestry.

African Americans

A racial or ethnic group in the United States with ancestry from any of the black populations of Africa.

Socioeconomic Status

A measure of an individual's or family's economic and social position relative to others, based on income, education, and occupation.