A Marketing Manager for a Small Computer Manufacturer Is Analyzing

question 133

Multiple Choice

A marketing manager for a small computer manufacturer is analyzing the potential effects of political, legal, sociocultural, and economic forces on the firm's operations. The marketing manager is examining the ____ that influence(s) the firm's strategy.

• A) operating situation
• B) marketing environment
• C) surroundings
• D) economic conditions
• E) trends

Identify the effects of role-playing, social norms, and cognitive dissonance on attitudes and behaviors.

Analyze how attitudes are formed and how they guide behavior.

Understand the impact of social, cultural, and psychological factors on individual and group behaviors.

Assess the importance of observing behavior in multiple contexts to avoid attribution errors.

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Definitions:

Behaviour

The actions or reactions of an organism, often in response to its environment.

Behaviourism

A psychological approach that emphasizes the study of observable behavior and the role of environmental forces in shaping it, discounting mental states as primary causes of behavior.

Psychoanalytic Theory

A theory of personality organization and the dynamics of personality development that guides psychoanalysis, founded on the premise that unconscious forces such as unresolved conflicts from childhood shape behavior.

Dehumanising

Actions or processes that deprive individuals or groups of their human qualities, personality, or dignity.