Which of the Following Best Describes the Acceptance of the Marketing

question 151

Multiple Choice

Which of the following best describes the acceptance of the marketing concept by American organizations?

• A) The marketing concept has yet to be fully accepted by all organizations.
• B) All organizations fully utilize the marketing concept to run their businesses.
• C) Nearly half of all organizations are still in the sales orientation and have not implemented the marketing concept.
• D) Most organizations have really not accepted the marketing concept because of its many costs and problems.
• E) Although American organizations fully accept the marketing concept, many foreign companies do not.

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Definitions:

Social Dominance Orientation

A theory describing an individual's level of preference for inequality among social groups, with higher levels indicating a preference for hierarchy and dominance over lower-status groups.

Robbers Cave Study

A famous social psychology experiment by Muzafer Sherif that demonstrated how group conflict can arise from competition for resources and be reduced through cooperative tasks.

Shared Threat

A situation in which a group of individuals or entities face a common danger, which can lead to increased cohesion and cooperation.

Intergroup Cooperation

Collaboration and teamwork between different groups or social categories in pursuit of a mutual goal.