The Outcomes of a Marketer's Decisions and Actions May Be

question 21

True/False

The outcomes of a marketer's decisions and actions may be affected by the variables in the marketing environment.

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Definitions:

Impression

The initial perception or judgment one forms about another person or situation based on available information.

Motivated Tactician

A theoretical concept suggesting that individuals are flexible and strategic in their cognitive processing, driven by goals, motives, and needs.

Cognitive Consistency

Cognitive consistency is a psychological theory that proposes individuals desire to maintain a consistent set of beliefs, attitudes, and behaviors to reduce psychological discomfort.

Naïve Scientist

A concept in social psychology suggesting that individuals try to understand the social world using attribution processes similar to how a scientist would, making inferences and hypotheses based on observations.