During the Market Orientation, Businesspeople Realized That If They Could

question 73

True/False

During the market orientation, businesspeople realized that if they could produce products efficiently, customers would buy them.

---

Definitions:

Fundamental Attributional Error

The tendency to overemphasize personality-based explanations for behaviors observed in others while underemphasizing the role and power of situational influences.

Cognitive Dissonance

A psychological state in which an individual experiences discomfort due to holding contradictory beliefs, attitudes, or actions simultaneously.

Foot-In-The-Door Phenomenon

A compliance tactic that involves getting a person to agree to a small request to increase the likelihood they will agree to a larger request later.

Peripheral Route Persuasion

A method of persuasion that relies on superficial cues to promote a response without demanding critical analysis of the content of the message.