Identifying and Analyzing a Target Market and Developing a Marketing

question 92

Multiple Choice

Identifying and analyzing a target market and developing a marketing mix to satisfy individuals in that market are essential elements of which of the following parts of strategic planning?

• A)Establishing marketing objectives
• B)Coordinating marketing activities
• C)Organizing marketing functions
• D)Developing a marketing strategy
• E)Planning marketing activities

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Definitions:

Congruent

In agreement or harmony; alignment between two or more elements, often referring to values, beliefs, and actions.

Leader-Member Exchange Model

An approach that emphasizes the importance of the two-way (dyadic) relationship between leaders and followers, focusing on the quality of these interactions.

Productivity

The efficiency with which an individual, company, or economy can convert inputs into useful outputs, often measured as the ratio of output to input.

Implement

To put a decision, plan, strategy, or law into effect.