When Disney World Wants to Have at Least 90 Percent

question 80

Multiple Choice

When Disney World wants to have at least 90 percent of its customers indicating they had a memorable and satisfying experience at the park hotels, this is an example of

• A)implementing the marketing mix
• B)maintaining their corporate identity
• C)a marketing objective
• D)a strategic plan
• E)a mission statement

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Definitions:

Vivid

Producing powerful feelings or strong, clear images in the mind.

Recollections

The act of remembering past events or experiences.

Short-Term Memory

Short-term memory is the capacity for holding a small amount of information in the mind in an active, readily available state for a short period.

Rehearse

The act of practicing or going over material or skills repeatedly before a performance or test to ensure mastery and recall.