Alex Has Been Analyzing Information from His Company's Database About

question 63

Multiple Choice

Alex has been analyzing information from his company's database about customer purchasing habits,since he is responsible for the managing the growth of the industrial supply division of his company.Alex plans to use the information from his analysis to create new marketing strategies that will develop and sustain relationships with those customers who are more profitable for the company.What type of concept is Alex using?

• A)Customer relationship management
• B)Electronic data interchange
• C)Business-to-consumer marketing
• D)Strategic partnerships
• E)The marketing concept

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Definitions:

Cross-cueing

A cognitive strategy in which information from one source is used to retrieve or interpret information from another, often used in learning and memory.

Transactive Memory

A collective system for encoding, storing, and retrieving information within a close-knit group, allowing for more efficient knowledge sharing.

Social Decision Schemes

The rules or methods groups use to aggregate individual members' opinions, preferences, or judgments to reach a collective decision.

CESs (Critical Evaluation Standards)

Criteria or benchmarks used to assess the validity, reliability, and relevance of information, arguments, or methodologies in academic and professional fields.