LLBean Uses Technology to Help Them Identify Specific Customers,establish Interactive

question 64

Multiple Choice

L.L.Bean uses technology to help them identify specific customers,establish interactive dialogues with them to learn about their needs,and combine this information with their purchase histories to customize products to meet those needs.L.L.Bean is using the ____ approach.

• A)target market positioning
• B)SWOT analysis
• C)customer relationship management
• D)total quality management
• E)internal marketing

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Definitions:

Individual Inputs

Refers to the contributions or efforts made by individual members within a group or team setting, which can influence the overall group dynamics and outcomes.

Marks, Mathiew, and Zaccaro Model

A framework that conceptualizes team performance as involving cycles of goal-directed activities: transition processes, action processes, and interpersonal processes.

Enhance Utility

The process of increasing the usefulness, pleasure, or satisfaction obtained from a product, service, or experience.

Cross-Functional Team

A team composed of members from different functional areas of an organization, working together towards a common goal.