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Scenario 3.1 Use the Following to Answer the Questions

question 29

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Scenario 3.1
Use the following to answer the questions.
Meyers' Sporting Goods,a national chain,has been doing business with Soljur Sports,a manufacturer of skateboards,for several years.Recently,it came to the attention of Meyers' financial director that the average cost per Soljur Sports skateboard had substantially increased over that of the previous year.The financial director asked the marketing department if they knew what the Soljur skateboards cost at competing sporting goods stores,to see if they too were likely hit with a higher cost.
The marketing department found that the Soljur skateboards were priced at $15 less in the competing store than at Meyers.The financial director found that Soljur Sports was selling a similar number of skateboards to one of Meyers' competitors for $10 less per skateboard.The attorney for Meyers' Sporting Goods immediately filed a complaint with the Federal Trade Commission.
-Refer to Scenario 3.1.A regular customer of Meyers Sporting Goods feels that some of its advertisements are deceptive.He responded to an ad for sale skateboards one hour after the store opened and found that none were left.Where should he file a complaint?

Definitions:

Ecosystem Concept

An approach in business that views industries and markets as interconnected environments where companies work cooperatively and competitively.

Strategic Thinking

The process of planning to achieve a desired future, considering long-term success and integrating foresight, insight, and peripheral vision.

Competitive Strategies

Tactics and plans developed by a business to achieve a competitive advantage in the market and outperform its competitors.

Porter's

Refers to theories and models developed by Michael E. Porter, including his Five Forces framework for industry analysis and competitive strategy.