Scenario 4.2 Use the Following to Answer the Questions

question 52

Multiple Choice

Scenario 4.2
Use the following to answer the questions.
WhiteWave Foods,producer of brands such as Silk Soymilk,specializes in manufacturing innovative and nutritious food products.Silk Soymilk was first launched in 1996,and is committed to the health of its customers,as well as the health of the planet.At Silk,they have offset all of their energy consumption with wind power,preventing over 16,000 tons of greenhouse gasses from entering the atmosphere each year.Silk Soymilk is made from a mixture of organic and natural,non-genetically modified soy beans,reducing the amount of pesticides in the air,soil,and water.Since 2002 they have been sponsoring the FarmAid concert,whose mission is to is to keep family farmers on their land and ensure a safe,healthy food supply for all Americans.
-Refer to Scenario 4.2.Silk Soymilk's use of organic,non-genetically modified soybeans in its product is an example of

• A)green marketing.
• B)social consciousness.
• C)ethical responsibility.
• D)cause-related marketing.
• E)corporate benevolence.

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Definitions:

Monopolistic Competitor

A firm operating in a market with many competitors but differentiating its product or services from others, thus having some degree of market power.

Price Discrimination

A strategy where a company sells the same product at different prices to different customers, not based on costs but typically on willingness or ability to pay.

Monopolistically Competitive Industry

An industry characterized by many firms offering products that are similar but not perfect substitutes, leading to competitive markets where companies compete on product differentiation, prices, and marketing.

Demand Curve

A graphical representation showing the relationship between the price of a good and the quantity of that good demanded by consumers.