At the Most Basic Level of Marketing Citizenship, Marketers Have

question 107

True/False

At the most basic level of marketing citizenship, marketers have an obligation to contribute funds to philanthropic causes.

---

Definitions:

Deductibles

The amount paid out of pocket by the policyholder before an insurance policy begins to cover expenses.

Consumer Surplus

The difference between the maximum price a consumer is (or consumers are) willing to pay for an additional unit of a product and its market price; the triangular area below the demand curve and above the market price.

Willing To Pay

The maximum amount an individual is prepared to spend to purchase a good or service or to avoid something undesirable.

Moral Hazard

A situation in economics where one party is willing to take risks because the costs that could result will not be borne by that party.