Marketing Research Is Best Defined as

question 123

Multiple Choice

Marketing research is best defined as

• A)the systematic design,collection,interpretation,and reporting of information to help marketers solve specific marketing problems or take advantage of market opportunities.
• B)a framework for the day-to-day management and structuring of information gathered by marketers.
• C)a continuous gathering of data for an organization to make marketing decisions
• D)the collecting of data from secondary sources and internal documents.
• E)an intuitive process for making decisions based on personal knowledge and experience.

---

Definitions:

Portfolio Theory

A framework for building an investment portfolio that aims to maximize returns by taking a specified amount of market risk.

Markowitz

Refers to Harry Markowitz, an economist known for his pioneering work in modern portfolio theory and investment diversification.

Systematic Risk

The type of risk inherent to the entire market or an entire market segment, also known as market risk, which cannot be eliminated through diversification.

Diversification

An investment strategy that spreads exposure across various assets to reduce risk.