The Real Value of Marketing Research to the Organization Can

question 14

Multiple Choice

The real value of marketing research to the organization can best be measured by

• A)its immediate impact on profits.
• B)the amount of time spent.
• C)how much it costs.
• D)improvements in the ability to make decisions.
• E)the increase in sales volume or market share.

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Definitions:

Gratuitous Promises

Promises made without expecting anything in return, often lacking legal enforceability unless supported by formalities like a deed.

Consideration

Something of value exchanged between parties in a contract, which is necessary for the agreement to be legally binding.

Legal Consideration

A value promised to another party in a contract as an inducement to enter into the contract, which must be present for the contract to be legally binding.

Right To Smoke

This term does not refer to a universally acknowledged legal right but may pertain to specific regulations or allowances within designated areas where smoking is permitted.