When Marketing Researchers Try to Manipulate an Independent Variable and Measure

question 120

Multiple Choice

When marketing researchers try to manipulate an independent variable and measure the resulting changes in a dependent variable, they are engaging in

• A)surveys.
• B)secondary data gathering.
• C)interviews.
• D)observation.
• E)experimentation.

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Definitions:

Needs

Fundamental requirements or necessities essential for an individual's well-being and survival.

Cultural Background

The background of a person or group defined by their ethnicity, religion, language, and other factors that contribute to their culture.

Attitudes

Psychological tendencies expressed by evaluating a particular entity with some degree of favor or disfavor.

Health

The state of complete physical, mental, and social well-being, not merely the absence of disease or infirmity.