Marketing Researchers at Nike Decided to Test Several New Designs

question 65

Multiple Choice

Marketing researchers at Nike decided to test several new designs and colors of shoes with its young, urban target market. The shoe colors used in the experiment were bright yellow, light blue, bright green, red, and black. Nike repeated the particular experiment several times in different large cities and discovered that the results produced each time were nearly identical. The participants preferred the green, red, and black. However, when the shoes were produced, the sales were higher for the plain white version, the black, and red. The sales of the bright green were very low. Nike couldn't understand why the test results were consistent, but the results didn't match with the actual sales. This phenomenon would indicate that the test results were _____ but not _____.

• A)reliable; valid
• B)valid; reliable
• C)compatible; useful
• D)predictable; compatible
• E)compatible; valid

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Definitions:

Direct Injury

A harm or damage suffered directly by an individual or entity, not indirectly through another's injury.

Violation

The act of breaking a law, agreement, or rule, resulting in a failure to comply with legal or contractual obligations.

Per Se Analysis

Per se analysis is a legal doctrine under antitrust laws where certain activities or agreements are considered illegal without the need for further inquiry into their actual harm or purpose, due to their inherently anti-competitive nature.

Rule Of Reason

A legal doctrine used to interpret antitrust laws, focusing on the reasonableness of business practices and their effects on competition.