The Two Basic Types of Sampling That Marketing Researchers Use

question 93

Multiple Choice

The two basic types of sampling that marketing researchers use are

• A) random and nonrandom.
• B) probability and nonprobability.
• C) stratified and quota.
• D) even and odd.
• E) planned and spontaneous.

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Definitions:

Display Rack

A fixture in stores and exhibitions used to showcase products or materials to customers and visitors.

Merchandise Inventory

Goods that a retailer, wholesaler, or distributor holds for sale to customers in the ordinary course of business.

Debit Memorandum

A document issued by a buyer to a seller indicating a debit or adjustment to an account, typically related to goods returned or a pricing dispute.

Sales Returns and Allowances

A reduction in sales revenue due to returns or allowances for unsatisfactory goods, reported as a contra-revenue account.