When Pepsi Max Implemented a Telephone Survey to Determine the Effectiveness

question 148

Multiple Choice

When Pepsi Max implemented a telephone survey to determine the effectiveness of a recent advertising campaign. One of the questions the interviewer asked was, "Have you ever heard of a cola with twice the caffeine of regular colas?" This is an example of which of the following kinds of questions?

• A)Open-ended
• B)Dichotomous
• C)Multiple-choice
• D)Imperative
• E)Declarative

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Definitions:

Noise

In communication, unwanted or disruptive sounds that interfere with the reception of the message being sent.

Media Richness

The ability of a communication medium to effectively convey information and promote understanding.

Encoding

The process of converting information into a form that can be stored, processed, or transmitted, often used in the context of memory or data transfer.

Listening Skills

Refer to the ability to accurately receive and interpret messages in the communication process, crucial for effective interpersonal relations.