Nathan, a Marketing Manager for Casual Express, a Retail Clothing

question 174

Multiple Choice

Nathan, a marketing manager for Casual Express, a retail clothing store chain, wants to use observation methods to gather information about shopping behavior. Which of the following should Nathan know about observation methods of data collection?

• A) Observation uses secondary sources of data.
• B) Observation depends on mall interviews.
• C) Observation can tell Nathan what is being done, but not why.
• D) Observation focuses on open-ended questions.
• E) Observation works best for telephone surveys.

---

Definitions:

Visceral Pleura

Serous membrane investing the lungs and dipping into the fissures between the several lobes.

Alveoli

Alveoli are tiny air sacs in the lungs where the exchange of oxygen and carbon dioxide takes place.

Tracheobronchial Tree

The structure comprising the trachea and branching bronchi, facilitating air passage to the lungs.

Terminal Bronchioles

The smallest air passages in the lungs before the alveolar ducts, involved in the process of air distribution and gas exchange.