A Framework for Gathering and Managing Information from Sources Both

question 187

Multiple Choice

A framework for gathering and managing information from sources both inside and outside an organization is referred to as

• A) marketing research agencies.
• B) a marketing information system.
• C) the marketing mix.
• D) a marketing research system.
• E) a secondary data system.

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Definitions:

Undifferentiated Marketing

A marketing strategy that does not segment the market, but rather targets the whole market with one offer or message.

Wide Appeal

The characteristic of a product, service, or content that makes it attractive to a broad and diverse range of consumers or audiences.

Strong Competitors

Firms that possess a significant market share, resources, competitive advantage, or influence within an industry.

Marketing Strategies

Comprehensive plans formulated to achieve the marketing objectives of an organization, which include the identification of target markets and the set of actions intended to achieve those goals.