Which One of the Following Best Characterizes a Marketing Information

question 105

Multiple Choice

Which one of the following best characterizes a marketing information system (MIS) ?

• A) An MIS is an orderly gathering of information that is not supplied through routine reporting systems such as sales reports and accounting data.
• B) An MIS provides a continuous flow of information about such things as distribution costs, prices, sales, and advertising expenses.
• C) An MIS is conducted on a special-project basis when needed.
• D) An MIS requires adjustments to its techniques to adapt to environmental circumstances and is in reality part of the accounting system.
• E) An MIS involves internal information collection about employees and customers.

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Definitions:

Cost Of Goods Sold

The direct costs attributable to the production of the goods sold by a company.

Rate Of Return

The gain or loss on an investment over a specified period, expressed as a percentage of the investment's cost.

Investment

The allocation of resources, such as capital or time, in the expectation of generating an income or profit.

Acid Test Ratio

A liquidity metric that measures a company's capability to cover short-term liabilities with assets easily convertible to cash.