Behavior Scan, a Research Company, Provides Information on Household Demographics

question 40

Multiple Choice

Behavior Scan, a research company, provides information on household demographics, television viewing habits, and purchases tracked with Hotline cards. This is

• A) a marketing information system.
• B) a business software database.
• C) online information.
• D) U.S. Census data.
• E) single-source data.

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Definitions:

Footnote

A footnote in financial statements is an additional note provided at the bottom of a financial document, offering further explanation or disclosure about the figures presented.

Prior Period Adjustments

Adjustments made to correct errors in previously issued financial statements.

Net Income

The total earnings of a company after subtracting all expenses and taxes from total revenue, indicating profitability.

Net Income

The profit of a company after all expenses and taxes have been deducted from total revenue.