Max Is the Product Manager for a New Type of Lumbar

question 177

Multiple Choice

Max is the product manager for a new type of lumbar supports used in the production of office chairs. His company sells the lumbar supports to approximately 70 different chair manufacturers. The price for this new product still needs to be finalized. Max has decided to take the data recently collected in a marketing research study and apply it to different pricing scenarios in order to set the best price for his company. He will be utilizing computer software to obtain results from the various scenarios. Max is most likely using a

• A)database.
• B)marketing research system.
• C)marketing information system.
• D)marketing decision support system.
• E)single-source system.

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Definitions:

Tiny

A term used to describe something that is very small in size.

Constantly Shining Light

A continuous and uninterrupted emission of light from a source.

Monaural Clues

Auditory signals that can be perceived by one ear, helping in sound localization and identification.

Sound Localization

The process by which the brain determines the location of a sound source in space.