The Following Are All Guidelines for Questionnaire Construction That Support

question 177

Multiple Choice

The following are all guidelines for questionnaire construction that support ethical marketing research except to

• A)allow the interviewer to introduce him/herself by name.
• B)indicate that this is a marketing research project.
• C)explain that no sales will be involved.
• D)state the likely duration of the interview.
• E)keep the name of the research company confidential.

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Definitions:

Physiological Arousal

Involves the activation of the body's state, preparing an individual for action and is often linked to emotional responses.

Emotional Response

A person's immediate and spontaneous reaction to a stimulus, which could be feelings of happiness, sadness, anger, or fear.

Facially Expressed

Pertaining to emotions, intentions, or communications conveyed through facial movements and expressions.

Brows Drawn

A facial expression where the eyebrows are pulled together, typically indicating worry, concentration, or anger.