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Would a person's political views be an effective variable with which to segment a market? Why or why not?
Michel Foucault
A French philosopher and social theorist known for his analyses of power, discourse, and social institutions, as well as his development of concepts like biopower and the archeology of knowledge.
Knowledge-power
The concept that knowledge and power are intertwined, where the generation, control, and application of knowledge contribute to the exercise of power within societies.
Fredric Jameson
Fredric Jameson is an American literary critic and theorist, known for his analysis of contemporary cultural trends and the influence of capitalism on art and society.
Karl Marx
A 19th-century philosopher, economist, and revolutionary socialist whose works have influenced social theory and the development of the social sciences.
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