Examlex
When evaluating market segments,which three major issues should be considered?
Generalizability
The extent to which research findings and conclusions from a study conducted on a sample population can be applied to the population at large.
Ecological Reliability
The degree to which the results of a study or measurement are applicable or relevant to real-world conditions.
Internal Validity
The extent to which a research study can demonstrate a causal relationship between variables, free from confounding factors.
Generalizability
The extent to which findings from a study or research can be applied to broader populations or different contexts beyond the original conditions of the study.
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