Why Is It Important for Marketers to Forecast Sales Potential

question 99

Short Answer

Why is it important for marketers to forecast sales potential for the entire industry as well as for the individual company?

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Definitions:

Product Involvement

The level of a consumer's interest in and emotional attachment to a product, affecting their purchasing decisions and loyalty.

Mass Customization

A marketing and manufacturing technique that combines the flexibility and personalization of custom-made products with the low unit costs associated with mass production.

SMART

An acronym for goals that are Specific, Measurable, Achievable, Relevant, and Time-bound, used in strategic planning and project management.

Consumer Mood States

Describes the temporary emotional states affecting a consumer's purchasing behavior and decision-making.