The Primary Advantage of a Concentrated Targeting Strategy Is

question 52

Multiple Choice

The primary advantage of a concentrated targeting strategy is

• A) it meets the needs of a wide range of consumers.
• B) it allows a firm to specialize to meet specific customer needs.
• C) it is more flexible than any other approach.
• D) it is the least risky targeting approach.
• E) its customers are the most willing to repurchase the same brands.

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Definitions:

Accuracy

The extent to which the outcome of a measurement, calculation, or specification aligns with the accurate value or a norm.

Performance Rating

An assessment of how well an individual, group, or system performs against defined criteria or objectives.

Normal

Pertaining to something that conforms to a standard or a pattern that is usual, typical, or expected.

Trained Employee

An individual who has received instruction and practice in a particular skill or type of behavior for the workplace.