The Gap Has Recently Produced a New Line of Athletic

question 80

Multiple Choice

The Gap has recently produced a new line of athletic wear that closely competes with a designer label in its quality, utility, and appearance. However, it is about half the cost of the designer brand. Product managers for The Gap line plan to use price sensitivity, brand loyalty, and end use as variables to segment their target market. These are all _______ variables for market segmentation.

• A)psychographic
• B)usage
• C)demographic
• D)lifecycle
• E)behavioristic

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Definitions:

Market

A place or platform where buyers and sellers come together to exchange goods, services, or financial instruments.

Short Interest

The total number of shares of a particular stock that have been sold short by investors but have not yet been covered or closed out.

Bearish Signal

An indication in financial markets suggesting that the price of an asset may decline.

Bullish Signal

An indicator that suggests an asset’s price is likely to rise. These signals are perceived through various forms of market analysis, including technical indicators and trends.