Scenario 6.2 Use the Following to Answer the Questions

question 184

Multiple Choice

Scenario 6.2
Use the following to answer the questions.
GE Transportation produces locomotive engines for sale in countries around the world.After looking at the total market for locomotive engines,the company found that various rail lines wanted different types of engines.Major rail lines in the U.S.and South America wanted engines to haul heavy freight.Rail lines in Sweden and Germany were interested in a cleaner,greener locomotive engine.Rail lines operated by several Eastern European countries wanted locomotive engines for running short distances between cities in their own country.GE Transportation is currently manufacturing its GE 4400 for heavy freight,its Hybrid Eco-Engine,and its Dash 9,suited for shortline transport.
-Refer to Scenario 6.2.If a GE Transportation researcher analyzes monthly sales data for a four-year time frame,looking for periodic fluctuations,the researcher is doing a ____ analysis.

• A)trend
• B)seasonal
• C)cycle
• D)random factor
• E)regression

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Definitions:

Astroturf Lobbying

A political strategy that simulates grassroots support for an issue, often sponsored by corporations or interest groups to create the appearance of widespread public backing.

Grassroots Organizations

Organizations that use collective action from the local level to effect change at the local, regional, national, or international level, often through community involvement.

Insider Strategy

A method or approach used by individuals within an organization or group to influence decisions or policies from the inside.

Public Officials

Individuals holding positions of authority in government institutions, responsible for making and implementing decisions for the public good.