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Motives can be used to segment markets.
Trade-In Allowance
The credit a buyer receives for a used item when exchanging it towards the purchase of a new item.
Fixed Asset Turnover Ratio
A financial metric that measures how efficiently a company uses its fixed assets to generate sales, calculated as sales divided by the average net fixed assets.
Book Value
The net value of a company's assets found on its balance sheet, and is calculated by subtracting liabilities from the total value of assets.
Trade-In Allowance
The amount credited to a customer for the trade-in of a used item towards the purchase of a new item.
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