The Five Major Stages of the Consumer Buying Decision Process

question 226

Multiple Choice

The five major stages of the consumer buying decision process, in order, are

• A) information search, establishment of product criteria, evaluation of alternatives, purchase, and postpurchase evaluation.
• B) problem recognition, information search, evaluation of alternatives, purchase, and postpurchase evaluation.
• C) problem recognition, information search, evaluation of alternatives, postpurchase evaluation, and purchase.
• D) information search, evaluation of alternatives, purchase, trial adoption period, and postpurchase evaluation.
• E) problem recognition, purchase, evaluation of alternatives, postpurchase evaluation, and rebuy.

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Definitions:

Criticizing

The act of expressing disapproval of someone or something based on perceived faults or mistakes.

Pretending

The act of making believe or simulating reality through behavior or speech, often for entertainment or in social contexts.

Keywords

Specific words or phrases used to capture the essential aspects of a topic, often utilized in searches and content tagging.

Isolated Facts

Discrete pieces of information that are not connected to other knowledge or context.