The Primary Psychological Influences on Consumer Behavior Are

question 50

Multiple Choice

The primary psychological influences on consumer behavior are

• A) perception, motives, learning, attitudes, personality, and lifestyles.
• B) attitudes, perception, retention, exposure, roles, and lifestyles.
• C) attitudes, perception, social class, culture, and learning.
• D) perception, motives, reference groups, social class, and personality.
• E) lifestyles, personality, perception, motives, attitudes, and culture.

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Definitions:

Conscientiousness

A personality trait characterized by being thorough, careful, or vigilant; it implies a desire to do a task well, and to take obligations to others seriously.

Neuroticism

A personality trait characterized by anxiety, moodiness, worry, envy, and jealousy.

Openness to Experience

A personality trait that features the desire to explore new activities, ideas, and experiences.

Five-Factor Model

A theory that describes human personality through five dimensions: openness, conscientiousness, extraversion, agreeableness, and neuroticism.