Selective Exposure Refers to

question 147

Multiple Choice

Selective exposure refers to

• A) targeting only certain parts of the total market.
• B) admitting only certain inputs into consciousness.
• C) the circumstances or conditions that exist when a consumer is making a purchase decision.
• D) the process of selecting, organizing, and interpreting information inputs to produce meaning.
• E) remembering inputs that support personal feelings and beliefs and forgetting those that do not.

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Definitions:

Sociological Perspective

A way of looking at society and social behavior that involves questioning the obvious, seeking patterns, and looking beyond individual cases to social structures.

Education

The process of facilitating learning, or the acquisition of knowledge, skills, values, beliefs, and habits through various methods.

Social Stratification

The hierarchical arrangement of individuals or groups in society based on wealth, power, race, education, etc., affecting their access to resources and opportunities.

Individual Ability

Relates to the specific skills, talents, or capacities that distinguish one person from another.