Examlex
What consumer research method consists of a series of adjectives,phrases,or sentences regarding an object,with subjects indicating the intensity of their feelings toward this object by reacting to these adjectives,phrases,or sentences?
Self-serving Bias
The common tendency to attribute one's successes to personal characteristics and failures to external factors.
Defensive Self-esteem
A fragile form of self-respect that is highly sensitive to criticism and failures, often leading to a defensive stance to protect one's self-image.
Possible Selves
Concepts of who one might become, who one would like to become, or who one is afraid of becoming, pertaining to future selves.
Motivation to Achieve
The drive to meet and exceed objectives or goals through hard work and dedication.
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