Examlex
Ultimate consumers are generally more rational than business customers.
Subdiscipline
A specialized area of study or research that falls under a broader academic discipline or field.
Psychology
The study of human behavior.
Independent Variable
In an experiment, the variable that is manipulated or changed to observe its effect on the dependent variable.
Experiment
A study in which the researcher manipulates an independent variable and randomly assigns people to groups (levels of the independent variable).
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