What Effects Are Technological Forces Having on International Marketing? What

question 113

Essay

What effects are technological forces having on international marketing? What opportunities exist in the global marketplace that marketers can exploit with regard to technology?

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Definitions:

Power Distance

A cultural dimension that reflects the extent to which inequality and power disparity are accepted and endorsed by a society or organization.

Social Norms

are the unwritten rules or expectations of behavior within a society or group, guiding members on how to act in typical situations.

Transformational Leadership

A leadership approach that causes change in individuals and social systems, inspiring followers to exceed their own interests for the good of the group.

Synergy

The interaction or cooperation of two or more organizations, substances, or other agents to produce a combined effect greater than the sum of their separate effects.