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Some hospitals in the United States find that their need for radiologists to read X-rays is volatile during the evening and early morning hours, especially between 2:00 and 6:00 a. m. This is because the number of emergency room visits needing X-rays is usually lower than those required during daytime operating hours. There is a recent trend where hospitals in the United States are contracting radiologists from countries such as Australia to read the electronically-transmitted X-rays during the evening and early morning hours. This is an example of
Advertising Cost
Expenses incurred to promote products or services to potential consumers through various media channels.
GAAP
A body of established accounting conventions and criteria for the preparation of financial reports.
Marketing Manager
A professional responsible for developing, implementing, and executing strategic marketing plans for an entire organization or lines of business and brands within an organization to attract potential customers and retain existing ones.
Estimated Liabilities
Obligations that are recognized but whose timing and/or amount is uncertain.
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